When you hear the words “salon refurb”, thoughts of hundreds of thousands of pounds instantly cross your mind. And while some salon refurbs will cost upwards of £200,000, you can still spruce up your salon for a lot less. Leonie Westwood looks at how you can make some effective changes on varying budgets.
A FRESH LOOK WITHOUT BLOWING THE BUDGET
Keeping one step ahead of the competition and ensuring your salon is in immaculate condition doesn’t have to entail blowing the budget on a complete refit. There are plenty of ways to refresh and revamp on a small scale with big results.
Matthew Lutos, managing Director at salon furniture company Olymp UK explains: “When times are tough on the high street it is the finer details that filter out the salons that will stand the test of time. Not everyone can afford new salon furniture, but everyone can make sure that the furniture they do have is spotlessly clean. Scruffy skirting boards, stained tiles at the backwash, sinks that don’t sparkle, and chrome fittings that aren’t polished are all details that make a salon stand out.”
If you’re on a relatively small budget then you need to think about what you , your salon and your clients will benefit from the most. But whether it’s a whole new area you’re concentrating on or the salon a s a whole, it won’t hurt to clear some space.
Start by getting rid of anything that you no longer use. A simple declutter can do wonders for your beauty salon by freeing up some extra space in a salon and many hands make light work so get the whole team to help get the job done quickly.
Matthew says: “Everything should be up to date and current in your salon – we’re in the trends business so clients don’t want to read magazines with last season’s trends nor do they want to see a poster for a promotion that’s no longer active.”
Look at your window display and if it’s cluttered and promotes mixed messages then think about removing some of your display material. Think about what you want your salon to say to your clients and work with your team to create it. For a small budget you could create new marketing material, invest in a retail display and even get a screen in your window for videos. Whatever your budget, open up the discussion with your staff to drum up some new ideas and allow creativity to flow.
Even if you have no budget you can transform the look of your salon creating a bright and airy environment with some minor additions- and deductions!
When it comes to the walls, paint is the cheapest, easiest way to freshen up but Matthew suggests: “Consider adding a feature wall with a printed wallpaper- it doesn’t have to cost a lot, can be changed frequently and you can literally just focus on one wall,” Matthew says.
As always a splash of paint can have fantastic results but remember to use your budget wisely; you don’t have to decorate throughout to have a new look. Inevitably, areas that are hardwearing such as around the foot bars will need touching up so allow a proportion of your budget to be on refurbishing these areas.
Above all, the one thing that requires no budget whatsoever is taking pride in the details. The responsibility lies with everyone in the team to ensure this happens and if standards are kept high in housekeeping then customers are confident that they will stand as strong in everything you do.
Matthew warns: “Tatty towels and stained gowns shout everything but professionalism. They should look nice and smell nice- don’t think clients won’t notice the odd stain here and there. They will and it won’t impress them.”